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Job Title: Brand Manager

Sector: ADVERTISING, MARKETING, MEDIA, COMMUNICATIONS

Location: NORTH CENTRAL -CUREPE,MT HOPE,SAN JUAN

Town / City:

Job Type: Permanent full-time

Job description:

Brand Manager

BRAND MANAGER

DUTIES AND RESPONSIBILITIES:

  1. Prepares annual sales budgets for designated markets.
  2. Implements advertising/marketing plans for designated markets.
  3. Prepares a quarterly promotional plan in line with the Company’s overall strategy, which includes the implementation, objectives and expected outcomes to develop brand awareness, increased sales and market share.
  4. Analyses and evaluates product performance by spend, as it relates to profitability and sales revenues in designated markets.
  5. Liaises with Sales Manager in the planning and execution of development of brand awareness through print, radio and TV advertising and promotional materials.
  6. Identifies and implements innovative marketing and promotional ideas to increase brand awareness, customer loyalty and sales, in conjunction with Sales Manager.
  7. Implements new product launches in the export markets, including briefing Sales Team on target market; coordinating sampling programs; products; shelf space and advertising campaign.
  8. Leads in the undertaking of consumer research and evaluation of competitive products / pricing / promotional activity to identify and exploit new / key trends.  Provides regular overview of the economy, spending habits in consumer goods and benchmark with key competitors.
  9. Liaises with Sales Manager, Advertising Agencies and Merchandising Teams with respect to improving shelf space, product placement and display.

PERSON SPECIFICATION:

  • Education – degree or equivalent in Marketing or associated discipline
  • Experience – at least 5 years in local trade / marketing / distribution, preferably in FMCG (fast moving consumer goods)
  • Personality / temperament – energetic, competitive, sales & marketing orientated.

 

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