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Job Ref.:

Job Title: Market Research Coordinator

Sector: ADVERTISING, MARKETING, MEDIA, COMMUNICATIONS

Location: SOUTH -SAN FERNANDO,POINTE A PIERRE

Town / City:

Job Type: Permanent full-time

Job description:

MARKET RESEARCH CO-ORDINATOR

We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions. The successful candidate will be able to analyse autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyse statistical data using modern and traditional methods to collect them
  • Perform valid and reliable SWOT analysis
  • interpret data, analyze results using statistical techniques and provide ongoing reports
  • Catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices
  • Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
  • Acquire data from primary or secondary data sources and maintain databases/data systems
  • Identify, analyze, and interpret trends or patterns in complex data sets
  • Work closely with management to prioritize business and information needs
  • Locate and define new process improvement opportunities

Qualifications:

  • A degree in the Social Sciences particularly Management with specialization in Marketing/Market Research/Statistics
  • Proficient in SPSS and Microsoft Office Suite
  • Proficiency in Microsoft Access will be an asset
  • At least three (3) years’ experience in a Research environment

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