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Company: A.A. Laquis Limited

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Job Ref.:

Job Title: Brand Manager (Lab Technologies)

Sector: ADVERTISING, MARKETING, MEDIA, COMMUNICATIONS

Location: NORTH EAST -ST AUGUSTINE,TUNAPUNA,AROUCA,PIARCO

Job Type: Permanent full-time

Job description:

Job Description: Brand Manager (Lab Technologies)

Duties & Responsibilities:

  • Promotes the use of Ortho Clinical Diagnostics products, instruments and reagents to current and new customers.
  • Enhancing customer satisfaction and maintaining an on-going communication with customers in the laboratory marketplace. 
  • Builds and maintains strong working relationships with suppliers ensuring that all requested reports are submitted in a timely manner and according to specifications
  • Works closely with the Supply Chain department to ensure timely and accurate forecasting and ordering of assigned brands
  • Monitors product expiration dates of assigned brands in the Distribution Centre and implements measures to keep expiries at set minimum targets
  • Responsible for the introduction of new products and
    chemistries to customers.
  • Formulates and implements annual marketing plans for assigned brands
  • Conducts regular brand sales analysis to understand and document brand trends ensuring all required corrective actions are developed and implemented
  • Manages the annual A&P budgets in collaboration with suppliers and Divisional Manager, ensuring that all expenses are accounted for and tracked
  • Determines the Return On Investment (ROI) for all promotional activities with the use of sales data and Promotional team reports
  • Works closely with Sales & Trade Marketing teams to ensure that all in-store promotional activities are executed according to plan
  • Works closely with internal and external promotion teams to ensure all samplings and off premise promotions are executed according to plan, conducting site visits and assisting with execution as required
  • Submits all claims to suppliers in a timely manner and ensures all reimbursements are received
  • Trains Sales, Trade Marketing and Promotions teams on all existing and new brands and provides continuous guidance and assistance as required
  • Monitors and reports on all competitive activity in the trade including appropriate tactical initiatives to counteract such activity
  • Achieving monthly sales and gross profit targets in keeping with departmental objectives
  • Monitoring monthly targets and implementing measures to address short falls

Qualifications:

  • Bachelor degree is required (Natural Science is preferred).
  • Certification in Medical Technologist would be an asset.
  • A minimum of two years experience in a diagnostic laboratory industry or related
    industry is required.
  • Customer support experience is an asset.
  • Must be possess good communication skills and able to develop
    successful working relationships.   

Knowledge, Skills and Abilities

  • Clinical Laboratory experience in validation, linearity, quality control and
    statistics procedures is a must. 
  • Knowledge of Vitros analyzers from Ortho-Clinical Diagnostics would be an asset
  • Providing support with tests performance and troubleshooting of
    analyzer.

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