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Company: ALSTON's Marketing Company Limited

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Job Ref.:

Job Title: Trade Development Officer - Wines & Spirits



Job Type: Permanent full-time

Job description:

Trade Development Officer - Wines & Spirits

The Trade Development Officer is responsible for marketing and attracting customers, assessing customer’s needs and matching appropriate products and resources.

•     Establish and achieve sales and gross profit targets through customer planning, target setting and active prospecting.
•     Identify new business opportunities and market trends and cultivate new partnership opportunities with customers that can be developed into strategic relationships.
•     Evaluate the business potential and credit worthiness of current and prospective customers.
•     Develop relationships with senior level customer personnel to secure support and commitments.
•     Personally manage key strategic accounts and support new account acquisition efforts at retail levels.
•     Network with suppliers and retail buyers through trade show visits, telephone calls and company/store visits.
•     Partner with the marketing and sales team on category prioritizing, supply planning and new business opportunities.
•     Respond to customer requests in a timely, professional manner within 24hrs and respond to referrals in a timely, professional manner.
•     Coach, empower and support the sales team in customer engagement, sales strategies and best practice.
•     Prepare timely and insightful events and promotion budgets with comprehensive analysis and calculating return on investments.
•     Organize and/or participate in events and activities that promote wines and spirits to customers and their consumers.
•     Participate in special projects designated by immediate manager and executive management.
•     Solicit orders by personally visiting all customers as assigned and selling the products for which responsible.
•     Manage customer accounts with respect to inventory, following up on back orders, credits, damages etc. on a timely basis.
•     Maintain good relationships with all customers, keeping them informed with matters related to the orders placed, company policy, special orders etc.
•     Liaise with the credit control, billing and warehouse departments to ensure that orders are processed and deliveries are prompt.
•     Ensure full line distribution to customers.
•     Ensure that all collections are received on a timely basis.
•     Ensure that all complaints are efficiently handled form both customers and consumers.
•     Visit office on a regular basis to keep the manager updated on all trade activities.
•     Perform other related duties as required by job function.

•     Minimum A’ Level or equivalent
•     3 years related experience
•     Excellent verbal and written communication skills
•     Proven success in key account management and profitability
•     Proven sales track record
•     Must be computer literate

Achievement Orientation:
Focusing efforts on achieving high quality results consistent with the organization’s standards.
Client focus:
Providing service excellence to internal and/or external clients.
Work Ethics and Values:
Demonstrating and supporting the organization's ethics and values.
Competitive Knowledge:
Using knowledge of competitors and their products and services to gain an organizational advantage.
Product Knowledge:
Understanding the products and services provided. 

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