Find Jobs in Trinidad and Tobago - TrinidadJob.com

Close window

Job Details

Share on Twitter Share on Facebook Print Email a Friend


Company: PEPSI- Cola Trinidad Bottling Company Limited

uploaded image

Job Ref.:

Job Title: Regional Brand Manager

Sector: ADVERTISING, MARKETING, MEDIA, COMMUNICATIONS

Location: CENTRAL -CHAGUANAS,CARONI, FREEPORT

Job Type: Permanent full-time

Job description:

Regional Brand Manager

The successful candidate will be responsible for the development of the strategic vision for key brands; developing the short and long term brand plans/initiatives to ensure brand/product awareness and market growth performing and managing all commercial sales aspects for the brand.

JOB DUTIES

  • Developing an appropriate Brand Position and Brand Architecture
  • Operationalizing that position to maintain a strong and consistent brand identity
  • Educating employees about the brand’s promise, elevator speech and identity standards while giving them the incentives, tools and training to become effective brand champions
  • Ongoing Measurement of Brand Equity and making adjustments as necessary
  • Increasing brand awareness, relevant differentiation, value, accessibility and emotional connection
  • Championing/driving initiatives that support delivery of the brand’s promise
  • Working closely with sales, merchandising, promotions & Customer Service departments in implementation of marketing programs.
  • Directing market research, analysis and synthesize consumer insights around portfolio transformation when necessary, in order to understand or confirm consumer practices.
  • Developing and maintain relationships with key accounts, store owners, managers and relevant personnel by regular visits and interaction.
  • Meeting with Procurement department to determine optimal order levels.
  • Working with Business development & Sales Managers to implement and monitor category management programs in each channel of distribution.

KEY COMPETENCIES

  • Brand and Sales experience is a must for this position, at least five (5) years experience, two (2) of which must be at a managerial level.
  • Minimum Bachelor’s Degree in Marketing.
  • Strong working knowledge of Exports, Sales and Brand Management.
  • Good leadership skills, the ability to draw relevant insights to meet Company and client expectations, strong customer orientation, excellent negotiation, analytical, communication and interpersonal skills are essential requirements for this role. 

Apply for this job


Latest Featured Employer

  • AALAQUIS0011
  • Rad2
  • Rad1
  • Get the Best2

The #1 Recruitment website in Trinidad & Tobago.

TrinidadJob.com is an online Recruitment Service that operates within the Trinidad and Tobago job market. We advertise Jobs in Trinidad and Tobago, Employment in Trinidad and Tobago, Vacancies in Trinidad and Tobago and any other relations that bring job seekers and employers together. Our objective is to provide a comprehensive job listing that will be worthwhile to job seekers; and to provide employers with the best quality candidates. We have been incorporated since August 2011 and we are managed by a board of HR, Financial Services and IT Professionals.