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Company: MASSY Distribution Ltd

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Job Ref.:

Job Title: Marketing Coordinator



Job Type: Permanent full-time

Job description:





Assist in the development and implementation of marketing plans and programmes that will lead to the growth and profitability of the Pharmaceutical Department, in accordance with agreed business plans.

KEY RESPONSIBILITIES                                                                                                      

  • Acquire and develop an understanding of the Healthcare Industry in Trinidad and Tobago.
  • Obtain professional and technical knowledge of pharmaceutical and other healthcare products.
  • Be familiar with all aspects of warehousing, distribution and inventory control and implications on customer service.
  • Lead initiative to launch Pharmatex Brand in Caribbean Region.
  • Manage Medical representatives of the company and liaise with various Principals regarding commercial issues.
  • Work with Product Specialists to plan, implement, record and assess marketing plans, sales promotions, advertising and merchandising programmes and relevant expenditure.
  • Assist in the system set up of deals/promotions and vendor rebates to ensure system accuracy.
  • Assist the Sales Manager and Product Specialists in the selection of promotions and respective literature and A&P material needed to achieve objectives.
  • Implement promotional plans for Ethical Lines that will increase market share.
  • Provide the Pharmaceutical team with timely and accurate information re: results of promotions, sales growth, etc.
  • Work closely with the Sales Manager to coordinate marketing and sales functions of OTC and ethical products to achieve the department's goals and objectives at profitable levels.
  • Work with the Product Specialists and Medical Representatives to ensure adequate inventory levels to satisfy market demands and promotions without having excessive or insufficient inventories.
  • Work closely with Purchasing Department to ensure orders are acknowledged and received in a timely manner.
  • Work closely with the pharmaceutical team to expand market coverage and penetration to maximize sales through distribution, new customers, etc.
  • Visit customers to obtain first-hand information on prices, trends and market conditions.
  • Monitor, record and evaluate competitive activity such as marketing activity, pricing, distribution and promotions and recommend the necessary counter-action.
  • Develop a competitive data base (including co-distributors), recording and keeping current, all prices, marketing strategies, promotions, etc.
  • Conduct quarterly Brand reviews together with Pharmaceutical Director.
  • Monitor effectiveness of Massy's customer service and develop and implement plans to permanently correct any shortfalls.
  • Identify opportunities and implement initiatives that increase market share within existing product lines.
  • Achieve financial objectives by managing the marketing budget and maximizing returns on A&P investment.
  • Ensure all marketing and other debit note charges are approved by all suppliers before implementation.
  • Develop, present and monitor implementation of key account business plans on annual basis.
  • Conduct market research, develop and recommend objectives for product development with specific targets in the segments in which we compete and others with potential.
  • Contribute to setting brand strategy and developing the annual operating plan based on relevant insights
  • Maintain current market information for all categories as necessary (competitor pricing/activity, sales by channel/key account, costing spreadsheet, advertising/in store costs, etc.)
  • Assist with development of account specific programs such as trade plans and customer loyalty programs.
  • Assist salesmen in becoming the preferred supplier/category champion for every customer.
  • Recommend new sales and merchandising strategies, including social media strategies and new target market segment marketing.
  • Evaluate specific marketing programmes versus results to establish a bank of marketing intelligence for future use and reference.
  • Assist in any other area as necessary in support of Company activities.



  • Good communication and interpersonal skills
  • Understands the principles of marketing and advertising cost-effectiveness
  • Self-driven
  • Results-oriented with a positive outlook and a clear focus on high quality and business profit
  • Team Player

Qualifications & Experience

  • First Degree in Business Management
  • 5 years of related experience and training
  • Experience in marketing in the Healthcare industry would be an asset
  • Supervisory experience
  • Working knowledge of Microsoft Office

Application Deadline: Tuesday August 14, 2018


This vacancy is closed.

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